> ## Documentation Index
> Fetch the complete documentation index at: https://docs.repixa.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Customize ICP

> Define your ideal customer profile so Laura personalizes every demo

# Customize ICP

ICP (Ideal Customer Profile) tells Laura who she's talking to — so she can tailor every demo to the prospect's industry, role, and pain points without asking them a single form question.

## What ICP controls

* **How Laura opens the demo** — she references the prospect's company type and role
* **Which features she highlights** — based on what matters to that persona
* **The language she uses** — startup vs. enterprise vocabulary
* **Objections she anticipates** — based on the segment's common concerns

## ICP fields

### Target Industries

List the industries your product is built for:

```text theme={null}
B2B SaaS, FinTech, Developer Tools, HR Tech, RevOps
```

### Target Roles

The personas Laura is most likely to demo to:

```text theme={null}
Founder, VP of Sales, Head of Growth, Sales Engineer, Account Executive
```

### Company Size

Select the company sizes you target:

* Startup (1–50)
* SMB (51–500)
* Mid-market (501–5,000)
* Enterprise (5,000+)

### Key Pain Points

Write out the top 3–5 pain points your ICP experiences:

```text theme={null}
- Demos take too long to schedule and often no-show
- Sales reps are stretched thin and can't cover all demo requests
- Prospects lose interest before a rep is available
- Demo quality is inconsistent across reps
```

### Value Props to Emphasize

Tell Laura what to lead with for this ICP:

```text theme={null}
- 24/7 availability means no missed demos
- Personalization at scale without more headcount
- Integrates directly into your existing CRM workflow
```

## How to configure

<Steps>
  <Step title="Open your agent">
    Go to **Agents** and select your agent.
  </Step>

  <Step title="Click the ICP tab">
    Fill in each ICP field. You can save multiple ICP profiles if you sell to different segments.
  </Step>

  <Step title="Set a default ICP">
    If you have multiple ICPs, mark one as **Default** — Laura uses it when she can't detect the prospect's segment.
  </Step>

  <Step title="Save and test">
    Open the [Sandbox](/getting-started/sandbox) and role-play as a prospect from your ICP. Check that Laura's language and feature focus match.
  </Step>
</Steps>

<Info>
  Laura enriches prospect data in real time using company name and context from the conversation — she doesn't ask prospects to fill out a form.
</Info>