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Documentation Index

Fetch the complete documentation index at: https://docs.repixa.io/llms.txt

Use this file to discover all available pages before exploring further.

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Customize ICP

ICP (Ideal Customer Profile) tells Laura who she’s talking to — so she can tailor every demo to the prospect’s industry, role, and pain points without asking them a single form question.

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What ICP controls

  • How Laura opens the demo — she references the prospect’s company type and role
  • Which features she highlights — based on what matters to that persona
  • The language she uses — startup vs. enterprise vocabulary
  • Objections she anticipates — based on the segment’s common concerns

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ICP fields

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Target Industries

List the industries your product is built for: 
B2B SaaS, FinTech, Developer Tools, HR Tech, RevOps

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Target Roles

The personas Laura is most likely to demo to: 
Founder, VP of Sales, Head of Growth, Sales Engineer, Account Executive

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Company Size

Select the company sizes you target:
  • Startup (1–50)
  • SMB (51–500)
  • Mid-market (501–5,000)
  • Enterprise (5,000+)

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Key Pain Points

Write out the top 3–5 pain points your ICP experiences: 
- Demos take too long to schedule and often no-show
- Sales reps are stretched thin and can't cover all demo requests
- Prospects lose interest before a rep is available
- Demo quality is inconsistent across reps

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Value Props to Emphasize

Tell Laura what to lead with for this ICP: 
- 24/7 availability means no missed demos
- Personalization at scale without more headcount
- Integrates directly into your existing CRM workflow

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How to configure

1

Open your agent

Go to Agents and select your agent.
2

Click the ICP tab

Fill in each ICP field. You can save multiple ICP profiles if you sell to different segments.
3

Set a default ICP

If you have multiple ICPs, mark one as Default — Laura uses it when she can’t detect the prospect’s segment.
4

Save and test

Open the Sandbox and role-play as a prospect from your ICP. Check that Laura’s language and feature focus match.
Laura enriches prospect data in real time using company name and context from the conversation — she doesn’t ask prospects to fill out a form.