Customize ICP
ICP (Ideal Customer Profile) tells Laura who she’s talking to — so she can tailor every demo to the prospect’s industry, role, and pain points without asking them a single form question.What ICP controls
- How Laura opens the demo — she references the prospect’s company type and role
- Which features she highlights — based on what matters to that persona
- The language she uses — startup vs. enterprise vocabulary
- Objections she anticipates — based on the segment’s common concerns
ICP fields
Target Industries
List the industries your product is built for:Target Roles
The personas Laura is most likely to demo to:Company Size
Select the company sizes you target:- Startup (1–50)
- SMB (51–500)
- Mid-market (501–5,000)
- Enterprise (5,000+)
Key Pain Points
Write out the top 3–5 pain points your ICP experiences:Value Props to Emphasize
Tell Laura what to lead with for this ICP:How to configure
1
Open your agent
Go to Agents and select your agent.
2
Click the ICP tab
Fill in each ICP field. You can save multiple ICP profiles if you sell to different segments.
3
Set a default ICP
If you have multiple ICPs, mark one as Default — Laura uses it when she can’t detect the prospect’s segment.
4
Save and test
Open the Sandbox and role-play as a prospect from your ICP. Check that Laura’s language and feature focus match.
Laura enriches prospect data in real time using company name and context from the conversation — she doesn’t ask prospects to fill out a form.